Fitzrovia is a neighbourhood in central London, near London's West End lying partly in the London Borough of Camden (in the east) and partly in the City of Westminster (in the west); and situated between Marylebone and Bloomsbury and north of Soho. It is characterised by its mixed-use of residential, business, retail, education and healthcare, with no single activity dominating. The historically bohemian area was once home to such writers as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud.

Although often described as upmarket and home to some celebrities, like much of inner London Fitzrovia has wide disparities of wealth and contains a mix of affluent property owners as well as many private, council and housing association tenants.