New Listing Subscriptions, Benefits & Rates

January 18th, 2012

This article outlines a summary of the  most recent changes to Rentalo's listing features and rates.  It also covers relevant information about Rentalo's newest listing subscription: Standard listing, as well commonly asked questions and answers regarding these changes.  Below is a comparison chart showing a summary of our listing benefits and features:

Features Explained:

Web Page Listing - A published listing with unique URL, unlimited description, amenities, photos, availability calendar, pricing, YouTube video link, Google map, reciprocal link(s), contact form, unlimited special offers, auto offers, and much more!

Private Leads - Unlimited inquiry alerts from travelers interested on a specific property listing.

Destination Leads - Unlimited inquiry alerts from travelers looking for a place to stay in a destination.

Priority Placement - Display listing ad with top ranking on destination page.

One-Way Link - Re-direct leads and increase SEO value to your own website.

Marketing Boost - A special marketing service designed for those clients who want to maximize their advertising potential through  We will expose your listing to a monthly audience of 100 million travelers  by distributing it via RSS feeds and affiliate partner sites to over 300 highly ranked travel portals (e.g. AOL Travel, Yahoo Travel), traditional media publications (e.g. LA Times Travel), online travel blogs, social media sites (e.g. Facebook, Twitter), networked sites (TravelBB, 1Stop-Rentals, TripLodging, Lodging123), and many others.  We may also select your listing to be featured in our bi-weekly and monthly newsletter publications reaching 1.2 million opted-in travelers (as of January 2012).  You will also receive complimentary editorial services to boost your listing's rankings in the search engines via search engine optimization (SEO).

Below is a summary of Rentalo's 2012 listing subscriptions and rates. 

Standard Subscription
>  $119 per 6-month advertising (~$20/month)
>  $199 per 12-month advertising (~$17/month)
>  $359 per 24-month advertising (~$15/month)
Premium Subscription
> $179 per 6-month advertising (~$28/month)
> $299 per 12-month advertising (~$25/month)
> $539 per 24-month advertising (~$22/month)
Sponsor Subscription
> $229 per 6-month advertising (~$38/month)
> $399 per 12-month advertising (~$33/month)
> $719 per 24-month advertising (~$30/month)
You can find the above subscription listing options by signing into your account and clicking Properties > See & Pay Subscription Options.

Why the Standard Listing subscription? 

Over the years we received frequent requests from clients who were only interested in receiving inquiries from travelers who have seen their listings, as they are used to from the other directories.  So, this year we decided to launch a listing subscription that would compete "apples-to-apples" with the advertising sold by most of our competitors in the industry.

Destination-based leads is an industry-unique feature  offered by Rentalo, and available in Premium and Sponsor listing subscriptions.

Who should choose the Standard Listing subscription? 

If you own one or two properties and prefer to receive listing-specific inquiries from potential travelers exclusively, then a Standard listing is the right fix for you.  We expect our Standard listings to receive a minimum of x10 (e.g. $2,000 or more) return of their investment, as it is also backed up by our 1000%  ROI guarantee.

Who should list (or continue to list) as a Premium or Sponsor listing subscription?

The concept of 'destination-based' inquiries has been successfully pioneered by Rentalo since 1999, and has had a very good acceptance across all lodging categories (vacation rentals, hotels, b&bs) over the years.  According to our internal stats, about 60% of our existing clients in all lodging categories are happy with our destination-based leads mainly because it broadens their reach of potential guests.  At Rentalo, our clients often get to book travelers who started their online search for other types of lodgings.  On the other hand, this level of 'comparison shopping' experience is only available to travelers in Rentalo, and an increasing number of travelers (now over 1.3 million opted-travelers and counting!) love our site and service (check reviews).  So, in conclusion any short-term rental or hospitality business who can benefit from more leads and bookings could benefit from our Premium and Sponsor listings.

However, it is important to have the following tips when answering our destination-based leads:

1. When replying to a traveler who submitted a destination-based inquiry, please do not assume that he/she has seen your specific property listing.  Take the time to present your property as if they have never seen it before.

2. Make sure your listing contains all the necessary information potential guests need in order to make a booking decision e.g. high quality photos, a decent description including specific details on bedding arrangements, and availability information.

3. Keep in mind that you are competing with other businesses in your destination.  Take the time to compare your property with other properties in your location, and stay competitive in rates and overall value.

4. Last but not least, please hit the REPLY button as soon as you can.  Your timing is very critical.  If you are not near your PC or phone during the day,  consider taking advantage of our auto-offer feature to let Rentalo generate an instant offer for potential guests upon submitting their inquiries.

Premium Listing Subscription Increases by 20%

We are not proud of this, but we had no other choice if we wanted to continue generating quantity and quality leads for our clients.  Also, we have not increased the cost of our Premium listings since 2009.  Unfortunately, the cost of internet marketing and leads continue to increase every year.  For example, in Google, the average cost per click for the key phase 'vacation rentals' is $1.52 (as of 1-9-2012).  Using a click-to-lead conversion factor of 5% (typical conversion factor for pay per click campaigns), each inquiry we generate costs Rentalo roughly $20.  On average, our clients need 10 inquiries in order to secure one booking (assuming a 10% conversion from leads to bookings).  So, If Google would be Rentalo's only source of traffic, we would have to invest $200 on average to help each client get a booking.  But wait, clients want more than one booking! Typically, they need 2 to 5 bookings per years in order to justify a listing renewal, which means that Rentalo would need to invest up to $1,000 in marketing their listing in Google to justify their renewal.

The above is just an illustration to help you (our client) understand why rates need to go up, and how expensive internet marketing is getting nowadays.  Of course, leveraging our 12+ years of experience in the e-commerce and travel industries, at Rentalo, we have developed highly successful business strategies and partnerships to continue generating quality and quantity leads for our clients, allowing us to stay in business and stay profitable.

We understand the economy is still bad for some, but we are very optimistic about 2012.  Travel trends are improving, and soon everything will go back to normal. So, let's keep a positive outlook toward the future!

[pws_video id=1]

Backup Email now available on Rentalo!

January 11th, 2012

Backup Email now available on Rentalo!

We know how important is for you to receive inquiry alerts from travelers.  Please take a moment to add a backup email to your account with us. We recommend you do this as a safeguard to protect yourself against potential email malfunctions, delays, and interruptions on your current email provider for (email).

Why is this important? Recently we received communication from one of the largest email providers saying “we will deliver enough of your emails, but we cannot guarantee that all your emails will be delivered.”  Well, in our opinion, ‘enough’ is not acceptable!, as you (our client) need to receive all our emails from potential guests, not just ‘enough’.

To help resolve these recurrent email problems, we created a backup email facility to be able to send duplicate emails.  Simply sign-in, and click the ‘Contact and Sign In Info’ link to add your backup email.  While you are here, you may also update your profile, upload photo, add multiple phone numbers, and even enable text messaging to your cell!

Happy new year!

Your friends at

p.s., if you don’t have an alternate email yet, we recommend you register for a free one at or  In our experience, these are the among the more reliable email service providers.

How to Use Rentalo’s New Multilingual Messaging Platform to Negotiating with Travelers

December 21st, 2011

 Below are some tips and recommendations when using Rentalo's new messaging platform for negotiating with travelers:

Sending Offers - Please make sure that the 'Offer Price' is for the entire stay requested by the traveler.  We often see owners submitting nightly rates, instead of a quote for the requested dates.
Sending Messages - Travelers expect offers from property managers, therefore, please try sending them offers as soon as possible.  If your property if booked, and you receive an inquiry alert for your property listing, then it is okay to reply with a 'sorry, we are booked' message.  However, if you receive an inquiry alert for the location of your property, then please do not reply with the 'sorry, we are booked' message.  Travelers sending destination-based inquiries are only interested in offers. 
Negotiating with Travelers - Our messaging platform is a great tool for negotiating with travelers.  You can send unlimited messages back and forth until you both agree to the terms. You can also take advantage of our multilingual feature to communicate with potential guests in other languages.

How to handle booking requests -  Travelers can also send 'booking requests' when they are ready to book a listing.  Owners should try to contact these travelers as soon as possible to secure the bookings.  Optionally, you may turn Rentalo's EzBookMe feature to let Rentalo collect the booking fees from the travelers.  To learn more about this feature, please click the 'EzBOokMe' tab when signed in to your account.

Free listings (or expired listings) – If you have a free listing with us, you can still send offers and messages to  travelers via Rentalo’s messaging platform, however, it’s very important to follow our ‘no direct contact’ rules when sending messages and offers to travelers.  Using  Rentalo’s messaging platform you will be able to receive booking requests from travelers, prior to choosing a paid subscription or renewing your listing.  There is no need for you to communicate outside of Rentalo to secure your first booking.  During your ‘free’ listing period, please focus on sending offers to travelers and familiarize yourself with Rentalo’s service.  We are confident that you will soon get a booking request and upgrade your listing to a paid listing subscription to enjoy the following key benefits:

  • – Unlimited private and destination lead alerts
  • – Unlimited bookings
  • – Unrestricted communications with potential guests
  • – Full web page ad with unlimited photos, video, map, and much more!
  • For additional information and FAQs on our Messaging platform, please read FAQs

    Important Changes to Owner’s Sign-in & Contact Information

    November 28th, 2011
    RENTalo has made some important upgrades and changes to our owner’s sign-in and contact information page.
    Backup Email - We have added a backup email address.  This new feature will allow owners to receive duplicate RENTalo’s emails to ensure delivery of traveler’s inquiries and avoid intermittent spam-related issues with some Email Service Providers (ESPs).
    Additional land-line telephone numbers, mobile, and fax fields – According to directory stats, a significant percent of the online reservations are completed via phone.  We added a secondary telephone field, one field for a mobile number, and a fax number.  As part of the mobile number, we added a check box to enable you to receive text messages from travelers.  You will also find a new box to add your fax number.
    Upload Photo & Tell Us About You Text Box – Now you can upload a personal photo or business logo.  We've also added the "Tell us about you" text box.  Here you can add some additional information about yourself and/or your business.  The more information our owners can provide about themselves and their businesses, the better travelers will feel about  booking their properties.
    Payment Methods (only required for owners activating our ezBookMe feature) – There are some options available for owners to receive their reservation payments from RENTalo; Paypal, Bank checks, and ACH direct deposits.
    Please take a few minutes to review and update your profile.  This is a very critical milestone in ensuring that potential guests have easy access to you, as well as some relevant information about you and/or your business.

    Taking Advantage of Rentalo’s Mobile Apps

    October 4th, 2011
    Sales of smartphones and tablets are on the rise, as reported by International Data Corporation (IDC) in 2009-10, more smartphones and tablets were sold than desktop computers. In September 28, 2011, Rentalo finished its initial  implementation of its mobile apps, now available in the top 3 online market places for smartphones; Apple’s iTunes, Google’s Android Market, and Blackberry App World.  With the increasing tendency of consumers going mobile, property owners have a unique opportunity to capitalize on this trend.  Below are some useful tips on how RENTalo can help owners  take advantage of this new consumer trend, and convert mobile hits into bookings.
    Tip 1.  First of all, you need to become familiar with how your listing is viewed by mobile users.  Using Rentalo's mobile site or app, search for your listing from a smartphone or table device.   The best way to learn how our app work is by downloading it unto your own portable device.  If you do not own a smartphone or tablet, you can use your own PC's internet browser to become familiar with  Even though was designed for mobile browsers, simply by using the "Search" feature to find your listing's destination will give you a pretty good idea of how your listing is viewed by mobile users.  Please note that the listing ordering in is different than on the main site at this time. 

    Tip 2.  Once you are familiar with how mobile users find your listing, and understand how your listing information is viewed from these devices, you may want to update your listing at RENTalo to take full advantage of the apps.  Adding more pictures and features to your listing in Rentalo can increase the number of  inquiries you receive from mobile users.   Below is a list of the data fields that are available to mobile users:

    • - Your listing's photos (tip: review your listing pictures and update them regularly)
    • - List of amenities (tip: edit your listing's amenities checkboxes and select as many as applicable)
    • - List of activities (tip: edit your listing and check as many activities as are available in your area)
    • - Map (tip: Make sure your map is working properly in your listing.
    • - Inquire - Mobile users can send inquiries directly from their phones, so, please make sure you maintain your availability calendar up-to-date to avoid getting inquiries on dates that are booked.  Also, update your rates to make it easier for travelers to choose your property.
    Tip 3. Send us your feedback.  At RENTalo, we acknowledge the valuable feedback of our clients.  We look  forward to receiving your comments about our apps, and will use it to prioritize future enhancements on our upcoming development efforts.
    Related reading:  Article:  How to Ask Expert Advice on Where to Stay

    Introducing EZ BookMe to Owners

    September 1st, 2011
    EZ BookMe is an intuitive, multi-lingual, message-based online booking facility for travelers and property owners.  EZ BookMe streamlines the booking process via an intuitive and friendly messaging service that allows travelers and owners to easily communicate back and forth prior to booking.  Owners can post unlimited number of offers or quotes during negotiations with potential guests via RENTalo. When ready, travelers can book online securely and receive the value-added of a $5,000 anti-fraud lodging protection; a guarantee designed to protect travelers booking a property via RENTalo from possible scams or frauds.  Owners receive full rental booking payments within 3 business days from traveler’s arrival dates, saving 100% of credit cards and merchant fees.
    “Our mission for the past 12 years serving the travel lodging  industry has been to facilitate transactions between travelers and  property owners.  EZ BookMe is a powerful and easy to use booking  platform designed to help property owners and travelers to do business  online” says Alfredo Purrinos, former NASA engineer and CEO/founder of
    By activating EZ BookMe, property owners benefit from more online bookings by allowing travelers to book online, while retaining the “final say” for confirming reservations and/or doing pre-screening on their potential guests prior to accepting reservations.  Property owners can also save on per-booking credit card fees and monthly merchant service fees.  There are no setup fees and no transaction fees for owners, and only a 10% service fee charged to travelers who also receive $5,000 anti-fraud lodging protection guarantee.
    - To learn more about EZ BookMe, please see EZ BookME faqs 
    - Read article: Introducing EZ BookME to Travelers
    - Read press release & watch intro video

    List of Scam-related Email Addresses

    September 1st, 2011

    Below is a list of emails that have been connected to scam activities, or unverified listing postings or payments in We post this information with the intention to help our community of travelers and property owners avoid or stop future scams.
    If you recognize any of these emails, we suggest that you pay special attention to our tips for avoiding scams.

    Please feel free to bookmark this page (Crtl-Shift-B). We will continue to post scam related emails in the future.

    Also, refer to List of Scam-related Telephone Numbers

    RENTalo Team

    P.s. If your email is showing in this list, please contact us.

    List of Scam-related Telephone Numbers

    September 1st, 2011

    Below is a list of telephone numbers that have been connected to scam activities, or unverified listing postings or payments in
    We post this information with the main intention to help our community of travelers and property owners avoid or stop future scams.
    If you recognize any of these numbers, we suggest that you pay special attention to our tips for avoiding scams.

    44 0207 286 63333372 or 0-753-124-9930
    +44 208 133 4679
    520 336 9516
    575-770-0918, or 0868

    510 689 1744
    (907) 770-2380
    (888) 375-5569

    We will continue to update this page with new scam related phone numbers as we become aware.
    Please feel free to bookmark this page (Crtl-Shift-B).

    Also, please refer to List of Scam-related Email Addresses. Anti-Scam Team

    P.s. If your telephone is showing in this list, please contact us.

    Prevent Vacation Rental Scams

    August 10th, 2011
    It is not a secret that 99.99% vacation rental owners and managers are some of the  most honest and friendly people you will ever do business with.  That said, as  in any industry, you will find that 0.01% of unethical people (i.e. scam artists) affect everyone's reputation.  In 2010, the Federal Trade Commission reported 18,836 fraud incidents  involving travel, vacations, and timeshares.  It's  also known that the actual number of fraud incidents could be 99% higher than those inflatable giant water slide
    The first step in fighting scams is learning what it is and how they work.  Below we attempt to answer these basic questions in order to better equip vacation rental  property owners to fight this disease that it is affecting us all.
    How scams occur?
    Some scams occur when travelers are asked to send money upfront to illegitimate owners.  Money means any form of cash such as wire transfers, checks, money grams, etc. Upfront means before arriving at the property. In the vacation rental industry, many owners require travelers to pay a security deposit or partial rental payment at the time of the reservation and/or before arrival, in order to secure the place. This particular feature is the main reason scam artists are attracted to this industry since they know that travelers are expected to pay some money prior to arriving.
    Other scams occur via cashier checks sent by illegitimate "travelers" who send over payments.  These scam artists take advantage of the delays required by banks to steal from owners by asking them to wire the difference back (e.g. Opss! I made a mistake and sent you more money, please wire the difference back).  Then, by the time the owners get notified by their banks that the checks are  no good, it's usually too late to stop the wire transfers.
    What can owners do to prevent scams? 
    As a reputable vacation rental or hospitality business, it is your responsibility to understand how these scam artists operate so you can help fight against these practices.  Below are some tips to help fight scams:
    • – Report possible scams.  Keep in mind that the same people who are posting fake properties are also doing check scams.  As a property owner, you will get inquiries from scam artists trying to to send you counterfeit checks.   Please forward to any suspicious inquiry so our team and look further into it.


    • – When possible, suggest your first time clients to register their booking in Rentalo in order to receive a $5,000 anti-scam protection.  This program is absolutely free for travelers and sponsored by Rentalo to help owners overcome fearful travelers.



    • – If possible, comply with the reservations and cancellation policies used by most hotels.  Most hotels require a credit card authorization at the time of the reservation, and have a 1-day cancellation policy.



    • – If you require some form of upfront payment, comply with the anti-scam recommendations by not accepting wire transfers from travelers, specially if they are first time clients. Instead, accept credit cards, PayPal, or any other secure payment method that protect both your clients and you Geelong.



    Also check these scam related videos:






    Are you Covered?

    June 30th, 2011
    Below you find some frequently asked questions and answers when purchasing Accidental Rental Damage Insurance (ARDI).
    What is the Accidental Rental Damage Insurance Plan (ARDI)?
  • ARDI is an insurance plan that provides coverage for accidental damages to your vacation rental property during a stay as a replacement for a security deposit.
    Why should vacation property owners purchase ARDI?
  • - With ARDI, owners no longer have to worry about collecting security deposits from guests.
  • - With ARDI, guests do not have to lower their credit card spending balances with a hefty security deposit amount  while they are on vacation.
  • - When claims occur, the payments for repairs of the covered accidental damage will be handled directly between the rental property owner and the insurance company.
    What is covered by the ARDI plan?
  • - ARDI covers unintentional damage to your vacation rental property during your stay, up to $3,000. Owners commonly use ARDI to cover things like carpet spills, furniture tears, broken lamps, and other damages.
  • - When staying in a pet-friendly vacation home, ARDI can provide coverage for damages caused by pets!
    What is not covered by the ARDI  plan?
  • - Any intentional property damage.
  • - Any pet damage in a non-pet friendly vacation property.
    How do I include the ARDI plan?
  • Simply purchase ARDI for $45 to cover up to $1,500 in damages or $69 to cover up to $3,000.  You can purchase it online at the time the reservation is made up until 24-hours prior to check-in.
  • Please see the Description of ARDI's Coverage for full terms and conditions.
    To learn more about Accidental Rental Damage Insurance Plan, click here.