Posts Tagged ‘increase bookings for your vacation rental’

What Travelers Want & Why to Have your Property Listing Fully Edited

Friday, September 19th, 2008

In the couple of previous posts we’ve been consequently pointing out the importance of having a fully edited property listing. We will continue to repeat it for one good reason: A complete property listing with a high quality description, prices and photos is absolutely necessary for you to receive booking inquiries. Although it may seem trivial, our internal analysis shows that a good number of our property owners do not have the minimum information provided in their property listings!

In today’s world we business people and service providers have to deal with extremely demanding clients. In fact a group of brilliant trend spotters called our economy “an economy that is inhabited by well-informed and experienced consumers who have a long list of high expectations that they apply to each and every good, service and experience on offer”. Those new-age consumers don’t have time to waste and they DEMAND high quality information as soon as possible in order to purchase a product.

As a response to this new trend, countless services appeared to help consumers compare offers. Looking for good flight fares? Visit seatguru.com.  Want to buy a cheap digital camera? Try pricegrabber.com. Examples go on and on and every day include more and more services and products. Today we can become experts and find the best offer available within couple of clicks. Obviously we will choose the best described product with good pictures, reviews and additional information.

Now imagine an average Rentalo user, a young woman between the age 25 and 34. She logged on to our website to find the best deals in vacation rentals and wants to leave knowing which is going to be her next vacation home. This young traveler doesn’t have time to look at each and every property we have in particular location. She will refine her search and choose those vacation rentals that have the best description, high quality pictures, prices and updated availability calendar.

For those of you who have low quality photos, poor description, no prices and empty availability calendar (and believe me when I say, it’s the case of many), do you really think you can compete with owners who have fully-edited property listing, rich in information? As I mentioned before, in our business it’s all about good content. If your website, or in this case, property listing doesn’t have a high quality content, then do not count on good results.

Even though you pay a subscription fee on our site and others you advertise with, you shouldn’t expect your vacation rental to rent by itself. Vacation rental directories like ours provide you with the best tools to promote your property online. But to make sure you rent your property, it’s essential for you to provide the best possible pictures, informative and sophisticated descriptions, catchy titles and complete pricing information, not to mention special offers, excellent customer service and much more.Ask yourself: How do I keep my property booked? Make sure you provide your potential customers with complete and useful information! As simple as that.

Now, the only thing left for me is to invite you to edit your property listings.

Marta