Here is a great article about how Rentalo is changing the vacation rental industry!
Staying at a real home away from home – USATODAY.com
By Gary Stoller, USA TODAY Golden Valley is a picturesque rural area of southwestern North Carolina that isn’t on a state road map. About five times each day, though, potential vacationers contact Bob Singer about renting a house or cabin he manages there.
Singer’s small company, which managed one cabin seven years ago and now manages 10 homes with views of the Blue Ridge Mountains, is part of a vacation rental industry that’s growing rapidly, both at popular and obscure destinations.
“The Internet is the only way I could make a buck,” says Singer, who pays $3,000 annually to list the 10 properties at Rentalo.com.
The Internet is doing for vacation rentals what eBay (EBAY) and similar online marketplaces have done for merchandise sellers. For not much money, owners can now display via the Web their vacation properties to a worldwide audience of potential renters.
As a result, big-money investors are rushing to exploit the Web. Some are moving to consolidate listings and make money by conducting the rental transaction, brokering the deal or managing the property.