RENTalo Optimizes Newsletters & Email Marketing
RENTalo has teamed up with Campaigner, a leading Email Service Provider (ESP), in order to optimize its email marketing practices and ensure the best possible open and click rates on its opted-in database of travelers, currently at 1.3 million email addresses.
In March 9th of 2012, we launched our latest newsletter publication series called Special Offers — See example.
“We plan to re-confirm all our opted-in emails periodically in order to improve our email marketing effectiveness.” says Alfredo Purrinos, President & Founder of RENTalo.com.
Since 2003, RENTalo.com has been refining its email marketing practices to comply to anti-spam laws as well as other “ESP-specific” rules and best-practices. All our travelers emails have been opted-in and verified (e.g. double opted-in). We have invested a lot of resources over the years in the creation or distribution of our newsletters and email publications. We send 1-2 newsletters a month with relevant content, especially designed for travel and vacation planners.
For more details, read article:
Email Marketing Boost for Sponsor Listings