Vacation Rentals Market: Comparing Top WebsitesAccording to the NEW YORK POST (March 28, 2010), “A RISE in the popularity of vacation rentals has spurred a whole host of new Web sites. Here are the three you need to know about.”
|Annual subscription cost||
($239/yr + 2 free months)
|Monthly reach1||100+ Million||2.7 Million||23.3 Million|
|Newsletter reach7||1.3 Million||Not available4||Not available4|
|Number of photos included in subscription||Unlimited||12||Unlimited|
|Video capability (e.g. youtube videos)||Yes||Not available4||Not available4|
|Destination-based leads5||Unlimited||Not available4||Not available4|
|Live support: Toll-Free, Live-chat||Both Available||Not available4||Live-chat only|
|Special Offers2||Unlimited||$15 to $20 per week||Not available4|
|Automatic Offers3||Yes||Not available4||Not available4|
|First 60 Days FREE6||Yes||Not available4||Yes|
|Better Business Bureau (BBB) A+ rating||Yes||Not available4||Not available4|
(1) Source: Rentalo: Estimated traveler reach via Rentalo.com and partner websites; Homeaway website, May 2010; FlipKey's marketing publications, also includes TripAdvisor.com's traffic, August 2010.
(2) Special Offers is a feature that, although it varies in functionality from site to site, it provides owners with a proactive marketing tool to promote special rates, and last-minute discounts.
(3) Automatic Offers (Auto Offers) is a Rentalo’s unique time-saving feature that allows owners to send instant offers to travelers when inquiring on their property or destination.
(4) “Not available” means that the feature is not offered, or no information is available on the site about this feature or functionality.
(5) Destination-based inquiries is a Rentalo’s unique feature that allows owners to broaden their reach by also receiving inquiries from travelers interested in a similar place to stay within their destination. Rentalo also provides inquiry filters to narrow down these destination-based leads to meet each owner’s lodging and pricing terms and requirements.
(6) First 2 months Free - means that owners get 14 months of adveristing (instead of 12) when they commit to a year subscription (offer available by phone only). Also, check Rentalo's refund policy. Flipkey offers 60-day free trial without requiring a commitment from the owner.
(7) Rentalo's monthly newsletters reach 1.3 million registered travelers (data as of August, 2010).