Vacation Rentals Market: Comparing Top Websites 
According to the NEW YORK POST (March 28, 2010), “A RISE in the popularity of vacation rentals has spurred a whole host of new Web sites. Here are the three you need to know about.”
  Rentalo Homeaway Flipkey
Annual subscription cost
From $17/month
($239/yr + 2 free months)
From $27/month
From $20/month
Monthly reach1 100+ Million 2.7 Million 23.3 Million
Newsletter reach7 1.3 Million Not available4 Not available4
Number of photos included in subscription Unlimited 12 Unlimited
Video capability (e.g. youtube videos) Yes Not available4 Not available4
Destination-based leads5 Unlimited Not available4 Not available4
Live support: Toll-Free, Live-chat Both Available Not available4 Live-chat only
Special Offers2 Unlimited $15 to $20 per week Not available4
Automatic Offers3 Yes Not available4 Not available4
First 60 Days FREE6 Yes Not available4 Yes
Better Business Bureau (BBB) A+ rating Yes Not available4 Not available4


(1) Source: Rentalo: Estimated traveler reach via and partner websites; Homeaway website, May 2010; FlipKey's marketing publications, also includes's traffic, August 2010.
(2) Special Offers is a feature that, although it varies in functionality from site to site, it provides owners with a proactive marketing tool to promote special rates, and last-minute discounts.
(3) Automatic Offers (Auto Offers) is a Rentalo’s unique time-saving feature that allows owners to send instant offers to travelers when inquiring on their property or destination.
(4) “Not available” means that the feature is not offered, or no information is available on the site about this feature or functionality.
(5) Destination-based inquiries is a Rentalo’s unique feature that allows owners to broaden their reach by also receiving inquiries from travelers interested in a similar place to stay within their destination. Rentalo also provides inquiry filters to narrow down these destination-based leads to meet each owner’s lodging and pricing terms and requirements.
(6) First 2 months Free - means that owners get 14 months of adveristing (instead of 12) when they commit to a year subscription (offer available by phone only). Also, check Rentalo's refund policy. Flipkey offers 60-day free trial without requiring a commitment from the owner.
(7) Rentalo's monthly newsletters reach 1.3 million registered travelers (data as of August, 2010).
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