What is Video Marketing?
Quite simply video marketing is incorporating videos into your marketing campaigns whether to your business. Property photos and customer testimonials are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
Why do you need Video Marketing?
According to comScore, the online video audience reaches 84.5% of the U.S Internet audience. In addition, average engagement levels are rising as it continues to play a more prominent role in the online experience.
Rank Higher in Google
A study from Forrester Research states that a web page with video is 50x more likely to appear on the first page of Google. Even more important, Google has started incorporating more video content within its organic search results allowing you to increase your exposure.
Videos Improve Email Open & Click-Through Rates
According to recent email marketing studies, email subject lines with the word “video” on it receive 2-3x more opens than one without. The bad news is that email clients cannot handle videos embedded directly into emails. However, savvy marketers (e.g. Rentalo.com) “get around” this issue by using an image with a play button which ultimately leads to 5-6x more clicks.
Convert More Viewers into Clients
Whether it’s a landing page used for email marketing, webinars or search marketing having a video will convert more users. For example, online retail store reports that product pages with video convert 6-30% better than ones without. Some report over 100% increase in conversions by using video.
Do I retain copyrights and other legal rights to my Property videos?
Yes. You retain all rights to your content. Rentalo assumes no ownership in your material.
What is your policy on copyright?
You must have the rights to any images, video clips, or music files you upload. Rentalo.com respects the rights of copyright holders for images and music. Our policy is to respond to any notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA), which may include removing the content. Rentalo reserves the right to terminate your account and video creations in accordance with our Terms of Service.
Can I resell my video?
Yes, you may resell your video(s) to anyone, including other businesses.