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Newletter Guidelines



In March 9th of 2012, we launched our latest newsletter publication series called Special Offers --  See example

Our new Special Offers newsletter series will feature special offers from our Sponsor listings exclusively. As part of the Sponsors' marketing boost benefits, each sponsor listing will be featured in one (1) Special Offers publication per renewal period (6-month, 12-month, or 24 months), assuming listings meet our minimum photo quality requirements and listing guidelines.  As part these changes, we will no longer be sending the Best Value Accommodations Newsletters as this newsletter is being replaced by the new Special Offers newsletter publications.

Distribution:  As of March of 2012, the opted-in database of travelers consisted of 1.3 million active email addresses.  We plan to send Special Offers newsletters to various segments of our opted-in database in order to ensure the best possible open and click rates. The smallest segment that any of our Special Offers newsletter publications will reach is100,000 emails.

For additional information on this subject, please read our blog post: Email Marketing Boost for Sponsor Listings

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