In March 9th of 2012, we launched our latest newsletter publication series called Special Offers -- See example.
Distribution: As of March of 2012, the opted-in database of travelers consisted of 1.3 million active email addresses. We plan to send Special Offers newsletters to various segments of our opted-in database in order to ensure the best possible open and click rates. The smallest segment that any of our Special Offers newsletter publications will reach is100,000 emails.
For additional information on this subject, please read our blog post: Email Marketing Boost for Sponsor Listings