Paid Versus Affiliate Listing Benefit Camparison Analysis

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Media outlets like National Geographic Traveler and the New York Times have recognized as one of the best websites for travelers to find accommodations. has helped thousands of lodging businesses increase their bookings for over 10 years. Rentalo has also helped 5.2 million travelers find a place to stay via their online portal.

The table below was created to assist potential clients with an affiliate listings (currently showing in rentalo directory) to understand the advantages of listing directly with Rentalo:

Listing Benefits

Paid Listing

Affiliate listing



No leads


Unlimited (no per-booking commissions)

Indirectly *

Directory (On-site) Exposure

Preferred ranking (show above affiliate listings)

No ranking **

Off-site Marketing ***



What’s a paid listing?
Any listing that pays a subscription fee directly to

What’s an affiliate listing?
Our affiliate listings include listings provided by our affiliates (via an XML API).  Currently we have agreements with (also known as ian) to complement our hotel inventory, and with to complement our vacation rental inventory. These listings show temporarely (as a courtesy to our travelers) until one or more subscriptions are paid in the same destination.
* Affiliate listings include a “Book Online” button/link that takes users to the affiliate site for booking processing. These bookings will be handled by each affiliate site. Listing owners pay per-booking commissions directly to affiliate sites. Again, this inventory will only show temporarely in destinations with no paid inventory.

** Rentalo will show affiliate inventory in destinations where no paid listing inventory is available.

*** About Our Off-site Marketing ...
Our marketing efforts consist of a broad range of ongoing business developments and partnerships with key Intenet sites and other travel sites. According to Hitwise, is among the top travel lodging directories receiving the highest market share of visitors searching accommodations online (download marketing studies here).

During more than 10 years, our professional staff has developed highly effective marketing campaigns and search engine optimization strategies to maximize exposure for our clients. These efforts include (but not limited to the following items):

- Automatic inclusion of paid listings in our newsletter publications, press releases, articles, and other off-net campains in TV, radio and newspaper publications.

- Automatic distribution via our network partners (Vast, HotPads, Otalo, Oddle, Gebbo, and others).

- Pay per click campaigns – We also invest in ongoing PPC campaign in all major PPC sites such as Google AdWords, Yahoo search marketing, MSN, and others.

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Please contact us if you have any additional questions or concerns.