Marketing selects as a Research Partner

MIAMI, April 27, 2007 -, the leading
online marketing think tank, has selected, the leading
travel lodging and vacation rental website specializing in linking
travelers and vacationers to property listing owners, as a research
partner to help enhance web site performance. The new partnership was
announced in Miami today.

According to Gabriel Amorocho, Rentalo's director of marketing,
the company foresees a rapid growth in the online travel industry's
web traffic. Already the Internet's most comprehensive travel lodging
and vacation rental website, the company is teaming up with the
Marketing Experiments research firm to cope with its expected growth.

"Our business has a great future potential. We are continually
achieving higher visitor rates and increased reliability. At the same
time, we are delivering new site products and features to an
international audience of travelers and vacationers as well as
property listing owners," Amorocho said. "Marketing Experiments (MEC),
a division of Digital Trust, Inc., will allow to expand our inventory
more aggressively than previously possible."

The Rentalo marketing executive stressed the web site's need to
optimize its online marketing capabilities to keep pace with its
growing database of registered travelers and vacationers. "And," he
added, "we need to continue improving the site's features and search
capabilities for both users and property listing owners." selected as a research
partner along with several other online businesses. " has a
great growth potential, (**) Flint McGlaughlin, director of Digital
Trust, said, "and we look forward to working with them. We feel very
confident in our ability to help them achieve greater performance and ROI,"
McGlaughlin said.

MEC is an online laboratory with a simple (but not easy) five-word
mission statement: To discover what really works. The lab tests every
conceivable marketing method on the Internet. Much of the lab's
research is predicated on strong private sector partnerships. MEC
works with partners such as The New York Times, Encyclopedia
Britannica, Reuters Group PLC and to conduct practical
experiments and obtain clean useful data.

About is the Internet's worldwide leader for vacation
properties. Rentalo links online travelers to more than 200,000 rental
properties in 15,000 destinations worldwide. Rentalo offers its
travelers a wide range of lodging options - vacation homes, condos,
villas, apartments, resorts, castles, farmhouses, chalets, cottages
and cabins as well as traditional accommodations such as hotels,
motels, bed and breakfasts, inns, resorts, timeshares and others. To
learn more about the web site and its offerings, log on to

About Marketing Experiments is a member of the MEC Labs Group and is
a division of Digital Trust Inc. MEC conducts all types of online
research and is considered the most trusted, unbiased source of online
testing on the Internet. For more information, visit