Vacation Rental Super Bowl 2010 Ad - A Hail Mary Pass for the Industry!
Rentalo.com Prepares Vacation Rental Owners and Companies to Leverage on a Lifetime Opportunity to Score a Touchdown with their Vacation Rentals
Miami, FL. February 5 2010. It’s no big secret that the travel industry has felt the pinch of a weak economy. The housing bubble and unemployment are just some of the factors that have made the vacation rental industry almost a ground zero of this economic downturn with many owners and investors loosing their second homes. Now approaching the Super Bowl 2010, HomeAway has announced that they will be airing a 30-second ad on Super Bowl XIV expected to reach 150 million viewers. The ad, ‘Hotel Hell Vacation’ starring the Griswold family, focuses on the value of renting a vacation home as compared to staying in a hotel room. This brings an amazing opportunity for the vacation rental market soon to be revealed to millions as the travel industry’s best kept secret. The prospect for new streams of traffic are great and wise vacation rental property owners should be prepared to fully capitalize on this traffic. Here are some basic but essential things that every owner should keep in mind and work on prior to Sunday’s game.
1. Make sure all your information is up to date. Review the text on all your internet ads and make sure it is free of grammatical errors and inconsistencies. Edit any information that has changed or remove what does not apply anymore. Make sure your prices are current and are competitive within your market segment and that your calendar has the correct booked dates crossed out. When writing the description of your property, make sure you include relevant keywords to your vacation rental. For example, if you have a condo in Orlando, think about what keywords a traveler would type on a search engine to find condos in Orlando in Florida. Include those phrases as naturally as you can in the body of your vacation rental ad. Take advantage of sites that allow unlimited text, but don’t over do it, nobody likes to read a dissertation.
2. Update your Photos. A picture has a better chance of enticing a potential guest than a nicely written sentence does. Photos sell, and this is your chance to show off your vacation rental to the world. Make sure that you have high resolution photos of your property. If you can afford a professional photographer to do it, it is highly recommended. Whatever you do, make sure you don’t upload scanned or low resolution images. Look for vacation rental advertising sites like Rentalo.com that allow owners to upload unlimited high resolution photos and even gives you a slideshow feature to show them off.
3. Be creative. Vacation rental property owners should think of creative ways to make their property stand out. Special Offers are a great way to accomplish this. Run a special on weeks that are usually slow, that will get people to look at your property and maybe inquire on dates that are not in special. Offer amenities that other owners in your area do not offer. Extend a discount to repeat customers or first time guests. Some vacation rental directories allow owners to broadcast their specials or post them on their ad.
4. Be ready to answer the calling. Technology can be your greatest ally when it comes to answering your leads in a professional and timely fashion. Owners should not let their leads sit for hours before they are answered, inquiries from potential travelers should be answered immediately. Make sure you have all your gadgets configured to get your e-mails wherever you are. Rentalo.com offers a unique tool that allows you to quote offers to travelers 24/7 without you having to do it manually. No matter how you make it happen, make sure you are answering leads as fast as possible.
5. Cast a wider net. Consider investing on other vacation rental directory websites. According to a marketing study published by Alfredo Purrinos, CEO & founder of Rentalo, in 2008 about online directories of vacation rentals (download free at http://rentalo.com/docs/marketing-study.html), most travelers go to the top vacation rental directories. Vacation rental business owners should consider advertising on as many of the top directories as budget allows. The cost to advertise on the top 10 vacation rental directories is about $1,000, which represents 5% of the average vacation rental business yearly income of $20,000.
So let’s get ready for a new chapter in the travel and vacation rental industry, and may the best vacation rentals get booked!
Rentalo.com is a leading online travel lodging website that offers comparison shopping on vacation rentals and hotels. Its inventory of over 200,000 vacation rentals, bed and breakfasts and hotels is accessible through search engines, RSS feeds; affiliate online distribution partners, as well as thousands of journalists and editors through e-mail, press releases and travel publications. Through selected partnerships, Rentalo's inventory is available to an online audience of more than 100 million travelers in the United States and abroad. For more information, go to http://rentalo.com or call 1(877) 710-5914, 1(305) 558-5577.
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